Coverart for item
The Resource The glitter plan : how we started Juicy Couture for $200 and turned it into a global brand, Pamela Skaist-Levy, Gela Nash-Taylor, with Booth Moore

The glitter plan : how we started Juicy Couture for $200 and turned it into a global brand, Pamela Skaist-Levy, Gela Nash-Taylor, with Booth Moore

Label
The glitter plan : how we started Juicy Couture for $200 and turned it into a global brand
Title
The glitter plan
Title remainder
how we started Juicy Couture for $200 and turned it into a global brand
Statement of responsibility
Pamela Skaist-Levy, Gela Nash-Taylor, with Booth Moore
Creator
Contributor
Author
Subject
Language
eng
Summary
"Part memoir, part business manual, and 100% juicy-the inside story of Juicy Couture, one of the most iconic brands of our times While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela's one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. The best friends' project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool. Pamela and Gela built an empire from the ground up, using themselves as models to build their patterns and placing their merchandise by storming into stores and handing out samples. They balanced careful growth with innovative tactics-sending Madonna a tracksuit with her nickname, Madge, embroidered on it-and created a unique, bold, and unconventional business plan that was all their own: the Glitter Plan. Now, Pam and Gela reveal the secrets of Juicy's success: how they learned to find and stick with the right colleagues and trust their instincts when it became time to move on to their next project. They also share their missteps and hilarious lessons learned-like the time robbers stole one thousand pairs of maternity shortalls, which the partners took as the first sign to get out of the maternity clothing business. Told in the bright, cheery voice that defines Juicy style even today, The Glitter Plan shows readers how to transform passion and ideas into business success. Aspiring designers, Juicy fans, and business readers of all stripes will be enthralled by the story of spirit and savvy behind Pam and Gela's multimillion-dollar fashion empire. "--provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Skaist-Levy, Pamela
Dewey number
381/.456870973
Illustrations
illustrations
Index
no index present
LC call number
HD9940.U6
LC item number
J857 2014
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Nash-Taylor, Gela
  • Moore, Booth
http://library.link/vocab/subjectName
  • Skaist-Levy, Pamela
  • Nash-Taylor, Gela
  • Juicy Couture (Firm)
  • Clothing trade
  • Fashion merchandising
  • Fashion design
  • Dress accessories
Target audience
adult
Label
The glitter plan : how we started Juicy Couture for $200 and turned it into a global brand, Pamela Skaist-Levy, Gela Nash-Taylor, with Booth Moore
Instantiates
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
22 cm
Extent
viii, 240 pages
Isbn
9781592408092
Lccn
2013047623
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations (some color)
System control number
  • 108485323
Label
The glitter plan : how we started Juicy Couture for $200 and turned it into a global brand, Pamela Skaist-Levy, Gela Nash-Taylor, with Booth Moore
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
22 cm
Extent
viii, 240 pages
Isbn
9781592408092
Lccn
2013047623
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations (some color)
System control number
  • 108485323

Library Locations

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