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The Resource Buy ology : truth and lies about why we buy, Martin Lindstrom

Buy ology : truth and lies about why we buy, Martin Lindstrom

Work
Publication
Edition
First edition.
Extent
xi, 240 pages
Contents
  • A rush of blood to the head : the largest neuromarketing study ever conducted
  • This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake
  • I'll have what she's having : mirror neurons at work
  • I can't see clearly now : subliminal messaging, alive and well
  • Do you believe in magic? : ritual, superstition, and why we buy
  • I say a little prayer : faith, religion, and brands
  • Why did I choose you? : the power of somatic markers
  • A sense of wonder : selling to our senses
  • And the answer is : neuromarketing and predicting the future
  • Let's spend the night together : sex in adversting
  • Conclusion : brand new day
Isbn
9780385523882
Instance
Label
Buy ology : truth and lies about why we buy
Title
Buy ology
Title remainder
truth and lies about why we buy
Statement of responsibility
Martin Lindstrom
Title variation
Buyology
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1970-
http://library.link/vocab/creatorName
Lindström, Martin
Dewey number
658.8/34
Index
index present
LC call number
HF5415.12615
LC item number
.L56 2008
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Neuromarketing
  • Consumer behavior
  • Shopping
  • Marketing
Label
Buy ology : truth and lies about why we buy, Martin Lindstrom
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 217-229) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is : neuromarketing and predicting the future -- Let's spend the night together : sex in adversting -- Conclusion : brand new day
Dimensions
22 cm
Edition
First edition.
Extent
xi, 240 pages
Isbn
9780385523882
Lccn
2008006057
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • 2008006057
  • (OCoLC)192048160
Label
Buy ology : truth and lies about why we buy, Martin Lindstrom
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 217-229) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is : neuromarketing and predicting the future -- Let's spend the night together : sex in adversting -- Conclusion : brand new day
Dimensions
22 cm
Edition
First edition.
Extent
xi, 240 pages
Isbn
9780385523882
Lccn
2008006057
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • 2008006057
  • (OCoLC)192048160

Subject

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